Contact Us

AABA’s mission is to aid in the development of business on Alberta Avenue (118 Avenue). AABA wants to hear from anyone interested in starting a business within our Business Revitalization Zone. We are also open to any concerns or suggestions current business members may have to help improve business on the Avenue.

AABA also has resources available – call us today to find out what we can do together!

Alberta Avenue Business Association

Upstairs Office B
11739 – 88th Street NW
Edmonton, AB T5B 3R6

Phone: 780.471.2602
Fax: 780.477.1378


Office Hours

8:30 a.m. – 4:30 p.m.
Monday – Friday
Closed on all Statutory Holidays

Executive Director
Joachim Holtz, P.Mgr

Joachim Holtz - AABA Executive Director


Joachim Holtz - Biography

Joachim is the current Executive Director of operations for the Alberta Avenue Business Association, and started with them in January of 2008. He reports directly to a Board of Directors.

One of 13 BRZ’s in the City of Edmonton, Alberta Avenue Business Association represents 190+ businesses spanning 27 blocks from NAIT to Northlands along 118th Ave. It officially reports its annual budgets and selection of board members to City Council.

The association is recognized as one of the best managed BRZ’s in the City, and since 2005 it has been one of the most proactive and aggressive business associations in promoting the City of Edmonton’s Store Front Façade Improvement Grant program. To date 28 projects have been completed with a $900,000+ reimbursement to participating commercial property owners on Alberta Avenue.

In addition, Alberta Avenue Business Association in association with Synergist Communications completed a new 2013/2014 Brand Alignmnet Program with the sole focus of promoting the businesses on the Avenue and enhancing the operational efficiency of the association.

Prior to coming to coming to Alberta Avenue Business Association Mr. Holtz’s working background consisted of 30 years in the banking industry including personal and commercial banking as well as branch management in both B.C. and Alberta. He also worked several years in property management and real estate.

He holds a 25 year Professional Manager’s Designation through the Canadian Institute of Management.

He and his wife Gisela have two children Christopher 34 and Jennifer 29. They reside in West Edmonton.


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