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Executive Director
Joachim Holtz, P.Mgr

Joachim Holtz - AABA Executive Director

Joachim Holtz - Biography

Joachim is the current Executive Director of the business association, and started with them in January 2008. He reports directly to the Board of Directors.

One of 13 Business Revitalization Zones (BRZ's) in the City of Edmonton, the association represents 200 businesses spanning 27 city blocks from NAIT to Northlands along 118th Ave. It officially reports its annual budgets and selection of board members to City Council.

Prior to coming to Alberta Avenue Business Association Mr. Holtz's working background consisted of thirty plus years in the banking industry including personal and commercial banking as well as branch management in both B.C. and Alberta. He also worked several years in property management and real estate.

He holds a 25 year Professional Manager's Designation through the Canadian Institute of Management.

He and his wife Gisela have two children Christopher 34 and Jennifer 30. They reside in West Edmonton.

Our Focus

  • Communicate a continued awareness of Alberta Avenue Business Association and Alberta Avenue
  • Promote our business revitalization zone as a business and shopping area.
  • Inform commercial property owners about the benefits of the City of Edmonton Façade Improvement and the Development Incentive Grant Programs.
  • Work in concert with respective authorities to provide a safe and secure business revitalization zone.
  • Monitor on a best effort basis, in concert with the City of Edmonton, adequate parking for shoppers.

Our Vision

In 2020, Alberta Avenue will be recognized as a place where business, safety, family, affordability, festivals and events are essential ingredients in elevating the community.

Our Mission

To collaborate with its business members and other community groups and develop programs and initiatives that enhance the profile of the area and invite residents and visitors to experience a diverse range of offerings.

Alberta Avenue Business Association

Upstairs Office B
11739 – 88th Street NW
Edmonton, AB T5B 3R6

Phone: 780.471.2602
Fax: 780.477.1378

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


Office Hours

8:30 a.m. – 4:00 p.m.
Monday – Friday
Closed on all Statutory Holidays

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