VISION

Alberta Avenue will become the most exciting and diverse shopping, dining and entertainment district in Edmonton.

MISSION

Our purpose is to elevate the business community through support and collaboration and to position the District as a destination through development and extraordinary experiences.

OUR FOCUS

  • Marketing & Promotions; Support and create activities contributing to business growth, success, and economic development in the area.

  • Business Attraction and Retention; Engage in business support activities and attract complementary businesses to contribute to a strong, healthy, and sustainable local economy.

  • Community and wellbeing (Safety and Security); Strive to ensure the development of the community contributes to the wellbeing and beautification of the district.